Bachelor of Business Administration

Bachelor of Business Administration (BBA)

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The Bachelor of Business Administration is a three year full-time program which focuses on enhancing the ability to communicate, analyze situations, present own views in front of a large audience, take decisions using quantitative and qualitative factors, and develop a holistic view of the different functional areas of business environment. The most successful business leaders can integrate the knowledge of finance, marketing, management and operations into an effective business model. The Bachelor of Business Administration program prepares students for a full range of functions within the business world.

BBA Opportunities:

The academic framework of the program includes several live industry projects, surveys of real-life situations, intense industry internship, entrepreneurship, global immersion program and hands-on experience in the world of business. The first year is to build the basic concepts in various business-related subjects, while the second year is devoted to specialized subjects. Students choose one of the five streams for their third year and pursue their training in the chosen functional areas:

  • Digital and social media marketing
  • Retail marketing
  • Automotive marketing
  • Supply chain and logistics management
  • Global marketing System
  • Business management

Bachelor of Business Administration 1

Specialization for BBA:

Marketing, Human Resource, Finance, Mass Media, E- Commerce, Banking & Finance, Digital Marketing, Economics, Public Relations.

Career Options:

Some Employment Options in Management are:

  • E- Commerce
  • Banking/Finance
  • Public Relations
  • Management Consultancy
  • Marketing & Sales Management
  • Hospitality Management
  • Telecom
  • Advertising
  • Retail Management
  • General Management
  • Banking/Finance

Employment Opportunities Sectors:

Banking & Finance

  • American Express
  • Kotak Mahindra Bank
  • ICICI Bank Limited
  • Axis Bank
  • HDFC Bank
  • Citibank
  • DSP Merrill Lynch Ltd
  • Standard Chartered


  • Hindustan Unilever Ltd
  • Colgate-Palmolive
  • Samsung Ltd
  • Nestle
  • Heinz India
  • Panasonic
  • Sony Corporation
  • Apple

Corporates Groups

  • Adani Group
  • Aditya Birla Group
  • Microsoft
  • Tata Group
  • Bharti Enterprises
  • Procter & Gamble
  • Coca Cola
  • Pepsico

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